Posted by
A Brainy GA Peach on Friday, September 26, 2008 12:00:00 AM
I have been vehemently watching the radio market's progressive decline over the last year and the dumbfounded reaction from the analysts and owners of the mega giants in radio. While this isn't surprising to the independent, small market radio owners, who have enjoyed a steady increase, and subsequently the independent music scene as a whole, I feel the nationally syndicators (ABC, Impact, Jones Radio, Premiere, etc.) should learn to open their minds and ears to what 'real, live radio' has told them all along: the listening public listen to radio for the gleening of music prior to their purchase of an artists material. When the content of radio becomes just another media outlet for someone elses opinion of what the public wants to hear, that same public will tune out and the advertisers, which is the basis of the revenue, will take their marketing dollars away from pre-recorded shows and invest their advertising dollars in the places that will have the greatest impact.